Wednesday, November 13, 2019 from 6:00 PM to 7:30 PM EST
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Medaille College 
18 Agaziz Circle
Room H207, Huber Hall
Buffalo, NY 14214

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 SCORE Buffalo Niagara   buffaloniagara45@gmail.com                                   716-551-4301 


Workshop #11 - Effectively Cultivating, Acquiring & Working with Affiliates

Affiliate Programs are a simple concept, conceived to take advantage of the many natural assets a business (owner) has built up over its life, but which may not be fully utilized. This session will show you why it is desirable and how it is possible to systematically leverage these valuable assets.


  • What is the best kind of marketing?
    • Why?
  • What causes you to give referrals?
  • Who does this now?
  • What do they expect in return?
  • Who/What kind of firm should be using this marketing concept?
  • How can you actively promote referrals?
  • Why a formal program?