Workshop: Advanced Google Adwords
& Analytices - Johannesburg, 13 July 2012

Book now to avoid disappointment.

WHY GOOGLE ADWORDS?

No matter what your budget or how little time you have, you can reach new customers and grow your business using Google AdWords. With AdWords, you can choose where your ads appear, set a budget that’s comfortable for you and easily track and measure the impact and ROI of your advertising campaigns.

Whether you have an online or offline business, this workshop will teach you how to reach people exactly when they're searching the Internet for what you offer.

This workshop is designed for more experienced advertisers that are seeking an in-depth overview of how to achieve long-term success. You will learn how to optimise your campaigns for maximum performance, while being introduced to more advanced tools. Delegates will also learn how to implement conversion tracking and post-click measurement analytics to ensure optimal return on investment (ROI).

WHAT WILL BE COVERED:

• Landing and conversion page optimisation
• How to use conversion tracking to analyse your return on investment (ROI)
• What happens after users click your ad and land on your website
• How to save time and get better ROI with Conversion Optimiser
• How to use Google reports to find sweet spots you can build on in
• your campaigns
• Optimising your Keywords & Ads: How to find the keywords and ads that have the biggest impact on your success
• How to use Ad Sitelinks to boost click-through rates
• Multiple Account Management with My Client Center (MCC)
• Managing Campaigns Offline with AdWords Editor

WHO SHOULD ATTEND:

Day 2 (Advanced Adwords & Analytics) delegates should have either attended Day 1 (Introduction to Google AdWords) or be experienced in having actively managed an existing account at an intermediate level. To get the most out of the workshop, it is recommended that delegates already be familiar with the basics of campaign creation, keyword match types, and creating ads.
 
WHEN:
13th July 2012

WHERE:
Fabz Hotel, Lonehill
On-Site Workshops Offered: Please contact us for a quote.

DURATION:
Each workshop is a full day. You may attend either day or both days. Please check the course details to see which workshops best suits your needs.
 
COST:
$ 290.00 ex vat p/delegate. (Early Bird: Save 10% if booked 30 days before event)
Includes Course Material, Useful Check-lists & Guidelines, Refreshments, Lunch & Certificate of Completion.

Delegate References:

“Very, Very Very satisfied with the workshop. Loved the section on Online Content Strategies. I really got some good ideas & applications for what I have learnt. Excellent Course! I would definitely like to attend more advanced courses by Blue Magnet” Alisha – CubicICE.

“A lot of very insightful, useful and relevant content. I learnt a lot of ideas on how to implement things and now have a very good idea on where to start planning my digital strategy” Olivia, Marketing Manager at Jobs.co.za.

“I was so excited that I had learnt so much more about Social Media. Very untapped and definitely looking forward to channeling into it now.” Barbara, Marketing at Safari Vacations.

“A very useful and valuable course. It will definitely help me back in the workplace. The content was enjoyable and interesting. A great course!” Sharday, Marketing at CBM Training.

“I was very happy with the content of the course. It was exactly what I was expecting and has been very helpful and entertaining. Thanks very much for a superb course. I will take a lot away from it and look forward to implementing it.” Rob, Marketing Manager at CBM Training.

“A very interesting course that will be incredibly useful to me in years to come.” James, Category Administrator at bidorbuy.

“I enjoyed the workshop very much. It was excellent thanks.” Thabo, Digital Administrator at CubicICE.

“I found this course very informative. I had a look into the material the course covered prior to the event and it was great to learn even more, thank you very much. It was a fantastic learning experience.” Cameron from CubicICE.

“Very satisfied with the workshop. Found Social Media, Mobile Marketing, location-based services and Email Marketing the most useful. Great presentation and easy to understand.” Senamile, Search Engine Marketer at Trudon.

“Great flow of content and excellent workshop. Look forward to more advanced SEO workshops.” Leanne, Relationship Manager at Jobs.co.za.

Register Now! 

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