Lyle Bunn 
Independent Digital Media Consulting and Education 


Wednesday August 18, 2010 at 9:00 AM 
Wednesday August 18, 2010 at 12:00 PM 

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St. Lawrence Hall 
157 King St. East at Jarvis St.
Great Hall - 3rd Floor
Toronto, ON M5C1G9

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The Digital Signage Masters Series - Lessons in Retail 

The August 18th Digital Signage Masters Series will feature Cathy Stauffer, VP Customer Expereince at Premier Retail Networks (PRN) on
“The Lessons of Digital Signage in Retail”

 Key insights will be provided to retailers, brands, advertisers, network operators, integrators and suppliers of technologies, content, ad sales and other network elements on the use of Dynamic Place-based Media for customer-facing marketing and communications success in retail and dining.

Premier Retail Networks (PRN) is one of the world's largest and most experienced Digital Signage network providers and operators, presenting messages to over 206 million viewers monthly in over 10,000 locations. Their advertisers include household name and emerging brands. Lessons and approaches that have fueled PRN's proven, long-standing success in increasing product sales, building brands and enhancing customer loyalty will be presented in this education session.

This information-rich presentation will include lessons and best practices for the planning, deployment and operation of dynamic media networks in retail and dining locations. Areas will include customer engagement, defining objectives, key relationships, network planning, technology selection, content strategy and composition, integration with other marketing programs, ad sales and the retailer/brand/network operations partnership.

prn locations

WHO SHOULD ATTEND ?  Retail and food services business, marketing and operational management, brand managers and agencies, technology integrators, suppliers of Digital Signage, Digital Out-of-Hone and Dynamic Place-based Media elements  and suppliers, facility designers will benefit from this event, as will other current and potential users of digital signage.


Bunn Co logoCathy Stauffer, Executive Vice President, Market Development, PRN leads the product development, consumer experience and marketing teams of Premier Retail Networks (PRN). Her consumer technology, retailing and marketing experience spans more than 25 years including previous roles as President of Good Guys, a $1 billion consumer electronics retailer which was acquired by CompUSA in 2003, and as CMO at Gateway Computers. Cathy has led a successful consulting practice advising C-level executives on strategic brand positioning, retail and consumer marketing best practices and implementations, and consulting to financial sectors on key retail and consumer technology trends.


                         08:15      Registration, Badge Pick-up and Networking
                         09:20      Welcome and Presenter Introductions
                         09:25      Lessons in Retail Digital Signage
                         11:25      Industry news update
                         11:30      Networking
                          Noon     Adjourn (this event does not include luncheon)

THIS IN-DEPTH PROGRAM WILL ADDRESS the key elements of retail and dining location planning, deployment and operations as follows..

Industry Overview:  Size, Growth Rate, Rationale and Key Trends, and
Analysis of Retailer Objectives:
  Customer experience,  Generate ad sales revenue, Build retailer brand, Successful “call to action” - Drive to purchase, Drive to online, Mobile activation

Business Models used by retailers, brands and network operators.

Consumer Experience:
(Featuring content examples)  Considerations in Strategic Formulation (Audience Size/scale, Demographics, Psychographics),  Environment (Context, Behavior/Experience State, Value Proposition), Programming Strategies (Customer-centric Programming, Information rich, Educational HD, Solution oriented messaging), Retailer programming (Strategic initiatives, Value added offerings, Integration with other marketing tactics), Content Sources (Custom content vs repurposed, Providers), Content Strategy alignment with Ad Sales Strategy (Contextual Relevance, Flexible “flighting”).

Network Configuration, implementation and Operations: Key Issues in Retail and Dining.

Research & Measurement: How it supports business goals.

Advertising Sales & Support: (Featuring ad examples). Differentiated Advertising Model, Value added advertising focus, Integration with Merchant and Marketing teams, Message targeting, Sales Force strategy, Content Management, “Guardrails,” Advertising Opportunities, Costs / CPMs

Retailer Operations: Roles, Ownership, Buy-in and Useful Incentives.

Question/answer will be included and the Presenter will be available during networking before and after the presentation.  


$55 General Registration.  $45 for members of supporting associations:

Retail Council of Canada
CODACAN: Canadian Out-of-home Digital Association
- Association canadienne l’affichage numérique
Ad Club of Toronto (Out-of-Home Day is Sept. 23)

A charitable contribution on behalf of this event is made to Juvenile Diabetes Research Foundation Canada.

This education event is organized by Lyle Bunn, an independent consultant and educator, considered one of the leading figures in North America's Digital Signage industry for his contributions to digital signage planning and application. He presents at every major Digital Signage event, has published over 150 articles and whitepapers on Digital Signage and his eBook "Digital Signage Planning Guide", now in its 5th edition is used around the world. Over 1200 professionals have used his "SPEED" Digital Signage Training Program, which will be available online in August 2010. He is a member of the Academy Faculty of InfoComm International and serves on the Advisory Boards of Digital Signage Expo, Customer Engagement Technology World as well as several other events and publications, and is a member of various industry award judging panels. See

Pre-registration is required. When registering for this event, please complete the short online process and secure PayPal credit card payment in the 3 minutes it takes at one time to avoid registration uncertainty and duplication.  

Space is Limited