Wednesday September 24, 2014 from 10:00 AM to 12:00 PM PDT
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Uptown Billiards
120 NW 23rd Avenue
Portland, OR 97210

Driving Directions  Public transportation highly recommended! 

me 5.11.13


Albert Kaufman

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Social Media Marketing for Small Business Success & Heather Fulton, Social Media Expert

I've been teaching people how to use social media for 6 years. I can give you pointers, answer your questions, and get you psyched to use these incredible marketing tools. This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts.

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core concepts introduced include:

  • A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
  • Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next 
  • Why social media & email marketing must be used together 

Heather Fulton

Heather Fulton is Vice President of Accounts for SocialMediaWorldwide. She has been managing and teaching Social Media for 5 years, and will be sharing her expertise on platform capabilities such as Google + and the SEO options available there, as well as tips for Pinterest, Twitter, Instagram, and HootSuite. She will also speak on the true ROI of Social Media, and the importance of consistence and authenticity in your Social Media presence.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build theirmarketing knowledge, or to reinforce what it is they already know.

There will also be plenty of time to network, so bring plenty of business cards. We will have lunch together afterwards, so plan ahead if you'd like to join us!