Social Media Marketing for Small Business Success & Heather Fulton, Social Media Expert

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

Core concepts introduced include:

• A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
• Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next 
• Why social media & email marketing must be used together 

Heather Fulton is Vice President of Accounts for SocialMediaWorldwide. She has been managing and teaching Social Media for 5 years, and will be sharing her expertise on platform capabilities such as Google + and the SEO options available there, as well as tips for Pinterest, Twitter, Instagram, and HootSuite. She will also speak on the true ROI of Social Media, and the importance of consistence and authenticity in your Social Media presence.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build theirmarketing knowledge, or to reinforce what it is they already know.

There will also be plenty of time to network, so bring plenty of business cards. We will have lunch together afterwards, so plan ahead if you'd like to join us!