Build Your Marketing Toolkit
Simple marketing strategies for small business and nonprofits

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But there is a lot to keep up with between Facebook, Twitter, and other social media platforms along with email, video, and other marketing strategies. Since you only have so many hours in each day, the number of possibilities can feel overwhelming.

This session will help make sense of the noise and help you organize your marketing. In this seminar, you will learn how to make the most of the combination of email, social media, video, and other tools for your business. When the session is done you’ll have a greater understanding of marketing basics like:

• Setting goals and objectives;
• What a “campaign” is and what to write about and offer in that campaign;
• The social media platforms where you need to put most of your focus;
• How to use email and social media together to get better results;
• Creating the right content to get (and keep) your audience’s attention;
• How to get your messages opened, read, and shared to become more socially visible;
• Using time-saving tools to engage with your existing customers and supporters, expand your reach to new prospects more effectively;
• And more …

Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”  So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.