Thursday November 8, 2018 from 7:00 PM to 9:00 PM 
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The Kennett Library 
216 East State Street
Kennett Square, PA 19348

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Paul Sapko 
The Kennett Library 

The Social + Mobile Equation           

Social media is recognized as an effective way to connect with customers and prospects, but it’s not what’s hot today. The new and most powerful force is mobile marketing. Why? Because consumers have embraced mobile technology and its usage truly is sweeping the globe.

In this presentation, attendees will learn:

  • How social media and mobile technology are linked
  • How mobile has changed social marketing
  • The difference between mobile websites and mobile apps
  • Trends in mobile search and browsing
  • Use of QR codes and how to create one
  • How to “get found” on mobile
  • The power of SMS messaging
  • Marketing vs. motivation to purchase
  • What it all means for your connection with customers