Pesenter: Steve Fleisch
Contact: George Gremse
Broward SCORE
mail@browardscore.org
954.356.7263
Interactive & Relationship Mobile Marketing
Effectively utilize PC and Mobile-Based Technologies to increase customer transactions & business profits…
“Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The overall goals of Relationship Marketing are to find, attract and win new customers; nurture and retain those the company already has; encourage former customers to return and reduce the costs of marketing and customer services.”
If you are like most businesses you are constantly looking for more customers and increased profits. Depending on your level of technical skills you are either using what would be considered old forms of marketing or perhaps current digital tools but with little or no success.
Having a Yellow Page Ad at one time was probably considered to be a necessity for many businesses. Although expensive, businesses continued to pay for their ads often with limited or no positive results.
How did advertisers track the results they did or did not get from this type of promotion? Even today how many businesses continue to spend their dollars each month with limited or no measurable results.
Look around and you can surely see that many newspapers have disappeared or have certainly decreased the size of their publications. It is clear that fewer businesses are spending their hard earned dollars on these types of promotions as well.
Recognizing the continued growth of the Internet many businesses began to look at this global resource as the best way to attract new customers. In the early days some businesses may have obtained success, often with the assistance of others and usually at a great expense.
Other businesses have found and continue to find that the promise of “gold from the Internet” was and is more hype than reality.
Having a web site that no one can find does nothing for any business and even if they find a web site most are not designed to capture the visitors in an effective manner.
In addition, even if a business was one of the few who obtained information from their visitors they probably are like most and have not developed a system to effectively deal with the information collected.
Exposure means nothing if somehow it does not equate to greater sales and greater dollars earned.
Even the businesses that have initially used the Internet to increase awareness of their brand, surely at some time expected this increased awareness to equate to greater earnings.
The workshop is designed to provide you with Interactive & Relationship Building Tools that can have an immediate positive impact on your business. As you effectively engage prospective and existing customers you will develop more positive relationships and see an increase in your daily transactions.
Regardless if you have a small or large business, if you sell products or offer services, what you are going to learn will have a positive impact on your bottom line.
Most people like to deal with people they like and trust. The trust is usually based on a developing relationship over time and often after proven positive performance.
With the daily demands on most business owners constantly increasing, the time to effectively deal with the development of customer relationships is often given little time or perhaps no time at all.
Most businesses are constantly looking for ways to attract new customers and spend little or no time cultivating their existing customers.
Often these same business owners spend too much time chasing “non-qualified and/or non-motivated customers” and get poor results and at great cost to daily schedule.
To help increase your bottom line you are going to learn how you can:
1. Attract potential customers and identify those who are more likely to utilize your services or buy your products before you spend time dealing with them directly.
2. Make your promotions interactive. Provide customers with quality information in a personalized and yet automated format.
3. Reach customers when they are more likely to buy and motivate them to become loyal buying “regulars”.
4. Improve customer service and satisfaction and eliminate time wasted dealing with the same ongoing questions and problems.
5. Increase your profits almost immediately and obtain an on-going increase in revenue by effectively dealing with your customer base.
The Presenter, Steve Fleisch from SMF Services, has more then 26 years of computer and marketing experience. With a Master Degree in Guidance and Counseling from Nova University and years of practical experience, Steve is able to combine technology and marketing concepts and present them in a fun and understandable manner. As the Vice President of an internationally recognized non-profit organization and as a consultant for other local businesses as well, Steve has helped to create web sites, videos and other digital marketing products that tapped into the power of the Internet and expanded donor and customer awareness, increased donations and sales and reduced marketing and advertising costs by effectively utilizing digital media products.
Workshop fees: $30/person Advance Registration / $40/person at the doors
Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.