Tuesday, September 30, 2014

Campaigns That Drive Action: Email Newsletters & Announcements

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:

The different types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together
What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements. You’ll leave with real-world insights and knowledge that you can put to work immediately, to help your business succeed.

This workshop will be presented by Alex de Carvalho and Rosie Taylor.

Alex de Carvalho is the Regional Development Director for Constant Contact, where he helps businesses connect and engage with their customers.

Rosie Taylor is an expert in creating marketing strategies for small businesses and designing tactics and programs. Her experience encompasses using websites, e-mail marketing, social media, press releases, newsletters, etc. Through her company Rosiemedia, she works with graphic design and creates brochures, flyers, postcards, posters and other printer matter and electronic copy.

Prior to joining Constant Contact, Alex co-founded BuzzMed, a worldwide scientific community for physicians. In addition, he served as an adjunct professor at the University of Miami’s School of Communications, where he taught courses on social media and co-authored “Securing The Clicks: Network Security in the Age of Social Media” from MacGraw-Hill. Based in de Carvalho has played a key role in uniting South Florida's tech community by organizing Social Media Club South Florida, BarCamp, Ignite Miami, Social Media Day, The Startup Forum, and Mobile Monday events for South Florida new media professionals. He is also a founding member of RefreshMiami. Over the past six years, these organizations have hosted events for over 10,000 technology and business professionals, leading to new business connections, employment opportunities, and startup ideas. These forums have introduced entrepreneurs to investors, where technologists have demonstrated new applications that have launched as new startup ventures.

Alex holds an MBA from Insead in Fontainebleau, France and is fluent in English, French, Portuguese, Spanish, and Finnish.