Thursday, May 9, 2019 from 10:30 AM to 12:30 PM EDT
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$25 Online Registration, $30 At the door
Cash or Check only accepted at the door


Melissa Perlman

Melissa is the founder and President of BlueIvy Communications, a South Florida-based PR & Communications agency focused on helping businesses, organizations and entrepreneurs achieve their communication goals while simultaneously growing their customer base. Prior to founding BlueIvy Communications, Melissa spent seven years at Office Depot’s global headquarters as a member of the company’s corporate communications team. Before joining Office Depot, Melissa honed her writing skills as a journalist and assistant producer with numerous newspaper and TV broadcast channels in South Florida, New York City and New England.


SCORE Learning Center 
500 S. Australian Ave
Suite 115
West Palm Beach, FL 33401

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Larry Ornstein 
Palm Beach SCORE 
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Strategic Marketing Methods Certificate Program - Workshop 2: Public Relations & Branding

This workshop will focus on identifying your company’s brand, developing appropriate and consistent messaging, and sharing it with the right audiences (including media!).

Learn how to identify what “pitches” or story angles will grab the attention of a journalist, and just as important, how to get it to the right person.

During this workshop, Melissa Perlman of BlueIvy Communications will talk about the following:

-Creating your brand and your story

-Developing and writing message points

-Writing a press release and pitch letter

-Identifying the right media contacts and contacting them

-Getting in the newspaper (or on TV)!


$25 Online Registration , $30 At the Door

Cash or Check only accepted at the door

-Limited to 18 Seats!-

Register Here!