Thursday, June 8, 2017 from 12:00 PM to 12:45 PM EDT
Add to Calendar 


This is an online event. 



Peter Turner
MCI Group 
Successful Lessons on Going to Market in Europe

With 28 countries, the European Union is one of the largest and most profitable markets in the world.  While Europe is not new to US associations, the business results generated by many could be significantly improved.  Is there a one size fit all to best approach the European audience?   How effective are associations at adapting to European sensitivities, cultures, and needs? US associations often under-estimate the importance of a having a local value proposition. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure.  

MCI has successfully helped a wide variety of US based associations grow their businesses in Europe that have generated membership and product revenues thanks to unique European insights and effective go to market strategies.  

Join Florian Cartoux, Director for Europe for IHRSA, the world’s leading fitness association, for a fascinating discussion.  Bring your questions and gain important insights to help you in Europe.

This LIVE webinar on June 8th at 12noon-1245pm will share a number of insights to help you develop better ways to grow in Europe:

  • How to position ones offerings when Europe is not a single country but 28+ countries that often require a  different “go to market” plan
  • Understanding the latest trends that most effect the region in order to adjust to “the age of the customer”
  • Appreciating the importance of market segmentation and tying this to a unique customer experience.
  • Knowing the importance of clarifying ones value proposition for the European markets.
  • How to adapt marketing channel strategy.

 Learning Outcomes

1.      The main challenges to strategy in Europe

2.      The importance of market segmentation and providing a tailored customer experience

3.      Recommendations to best approach the European market

For questions on the webinar, please contact Peter Turner at 571.275.1516 or

Seating is limited so sign up here today for the June 8th webinar from 12:00pm – 12:45pm Eastern.