Presented by: RICH BROOKS, President of Flyte and Founder of the Agents of Change Digital Marketing Conference & HEATHER JACKSON, Director of Regional Development at Constant Contact in New England
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather is the New England Area Director of Regional Development for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing, and has owned 2 small businesses of her own. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
3 Simple Keys: How to Make A Blog, Email & Social Work for You
How to Build and Promote an Effective Business Blog
Rich Brooks, Flyte New Media
Discover how to create blog posts that attract your ideal customers, establish your credibility, and generate leads for your business.
There’s more competition in search and social media every day, as more companies jump online. You’re also at the mercy of Google and Facebook, who can make changes to their algorithms at any time that can negatively impact your business.
That’s why developing your own platform–your blog–is critical to your success. It can help you rank higher, build your email list, and help you close more sales.
In this seminar, you’ll discover a systematic approach to blogging that will work for even the busiest of professionals, and maximize the results you get from blogging.
You’ll discover:
- How to uncover what questions your ideal customer is asking right now
- How to find inexpensive and even free images for your blog
- How often you should blog
- How to blog when you’re already too busy
- How to promote each blog for maximum visibility and reach
- What plugins are critical to your success
- How to use a blog to build your email list
- How to generate leads and sales from your blog
Grow Your Business with Email & Social Media
Heather Jackson, Director, Regional Development, Constant Contact
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. Trust us, we know.
This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email & social media for your business.
You’ll be given some simple but powerful tips for what to write about, how to get your messages opened and read, shared and socially visible. And we'll give you an idea of how to measure the effectiveness of your efforts.
You'll leave with an actionable plan to launch your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.