Friday, September 27, 2019 from 9:00 AM to 12:00 PM CDT
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James E. Guinn Complex 
1150 South Freeway
Fort Worth, TX 76104

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Joni Garza, SCORE Administrator 
Fort Worth - Chapter 120 

Building Out a Successful Sales Program - 09/27/2019 - C0120 


This workshop is for entrepreneurs looking to improve or establish a successful customer acquisition approach to selling their product and/or services. 

The workshop will be very interactive in reviewing approaches specific to the following:

- Importance and clarity of business value proposition

- Understanding competitive differentiation

- Defining customer demographics

- Customer acquisition process

- Developing a sales projection process

- Understanding & employment of customer conversion process flow


If you are looking for ways to improve your sales and to incorporate proven techniques that help you understand how to achieve improvement in your revenue growth, then this workshop is for you.  Participants will begin to establish the methodologies and practices while attending this workshop.  This will be hands on experience that you can employ in your business immediately following your participation in the workshop.

Fee $35

Presented by Steve Ruel

Limited seating to 15 Participants, please Register early.

We recommend bringing your laptop or tablet.


Steve Ruel is a former business executive of a major insurance company with leadership responsibilities in marketing, operations management and sales. Steve has a broad range of business experiences that include strategic leadership to growing and developing business markets specific to the marketing of employee benefits. Steve is a Certified SCORE mentor that also conducts workshops on how to develop an effective business plan. Steve is also a Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC) and a Certified Employee Benefit Specialist (CEBS).


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Note: Refunds will be processed upon request up to 7 days before the workshop date. No credit of paid workshop fees will be applied to future workshops for cancellation after 7 days prior to the workshop date or non-attendance.

All workshops held at locations other than the James E. Guinn complex in Fort Worth, TX will not be able to accept any payment of fees at the door. All registrations with fee payment via debit/credit card is required in advance to the scheduled workshop in these locations, for security purposes.

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years.

Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost.