Bangor and Buxton, A Partnership Using Consumer Data for Good Business Decisions
Important Notes: This is a free workshop sponsored by Machias Savings Bank and the City of Bangor. Pre-registration is required.
The City of Bangor has partnered with Buxton, a national consumer analytics firm, to use customer data to match the city with potential new businesses.
In this session, Tanya Emery, Director of Community and Economic Development for the City of Bangor, will discuss why Bangor is working with Buxton to support redevelopment, revitalization, and new development efforts, particularly in this challenging retail environment.
Participants will also learn about the local store marketing program, which can benefit your Bangor business. You will walk away from this workshop with a better sense of the site selection process and how customer data is driving business decision-making.
The marketing program we'll discuss in the workshop can help your business:
- Learn what customers are likely to visit your location
- Use data to improve your business' performance
- Leverage marketing channels
- Monitor and track results
Your Presenter
Tanya Emery
Tanya Emery is the Director of Community and Economic Development for the City of Bangor, where she oversees economic and community development, code enforcement, and planning activities for the City. She joined the Bangor team in 2011 after 10 years in economic development in Maine, and prior to that Tanya lived around the country working for a startup company in the telecommunications industry. She is a native of Hampden, and earned a degree in Political Science from Trinity College in Hartford, CT.