Debra Armstrong 
Renaissance Marin 


Thursday February 7, 2013 from 6:00 PM to 9:00 PM PST

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Renaissance Marin 
1115 3rd St.
San Rafael, CA 94901

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Fashion + Business

8 Week Series on Starting a Fashion Business

  • Defining your market (type of garment, who will wear it, price range) 
  • Identifying your unique selling point
  • Setting your clothing prices
  • How to sell to boutiques, department stores and large retailers
  • What to be aware of when choosing a manufacturer
  • Refine your vision and outline a big picture plan for the future
  • Test and troubleshoot your business assumptions (“SWOT” Analysis)
  • Estimate and research costs, and explore funding options
  • Lay-out what you’ve learned in the form of a mini business plan

Instructor - Julie Arvan’s experience includes her position as VP of Merchandising for the Gymboree Stores during its start-up years, owning her own retail business, and consulting to a large cross section of fashion and accessory companies through her firm, New Planet Consulting.

When - Class meets from 6-9pm on Tuesdays, Feb 7- March 28

Cost - $175 (Financial Assitance/Scholarships Available)

Please note:  To guarantee a scholarship, please complete and submit the scholarship application a week before Feb 5.

To download the scholarship application, click here!

Learn more about Renaissance Marin online at