IEF Globe


Thursday October 10, 2013 from 8:30 AM to 5:30 PM EDT
Add to Calendar 


The Ohio State University - The Blackwell 
2110 Tuttle Park Place
Columbus, OH 43210

Driving Directions 


Ron Felice 
IBM Rational - Automotive 

Industry Engineering Forum
Focus: Automotive

Please join The Ohio State University and IBM Rational® for an Automotive-focused Industry Engineering Forum at The Blackwell Inn on October 10th, 2013. This interactive forum will convene industry experts, innovative students, IBM Rational leaders, and key automotive solution partners who will provide thought leadership in tools, technology, and best practices to tackle these challenges. We offer the following working agenda:

8:30 AM - Opening and Welcome, Ron Felice

8:40 AM - Tackling Functional Safetly:  Training the Next Generation of Engineers, presented by Dr. Giorgio Rizzoni, The Ford Motor Company Chair in ElectroMechanical Systems; Professor of Mechanical and Electrical Engineering; and Adjunct Professor of Industrial Design at The Ohio State University

9:20 AM - Conquering Complexity and the Effects of Scale in Software Development, presented by Mr. Kent Helfrich, Executive Director, Global Electrical Systems at General Motors

10:00 AM - Trends in Automotive Functional Safety, presented by Mr. Brett Hillhouse, World Wide Automotive Sales Executive for IBM

10:35 AM - Networking Break 

10:50 AM - Breakout Sessions, choose from the following:

  • Accelerating Automotive Software Build Process Reliably through Parallelization, presented by Andreas Dharmawan, Electric Cloud 
  • Advanced Simulation Technologies for Connected Vehicles and Next Generation Powertrain Systems, presented by John Wilson, National Instruments
  • Writing Effective Requirements, presented by Jim Hays, Technical Sales Specialist, IBM

11:35 AM - Breakout Sessions, choose from the following:

  • Clouds Revolutionize Automobile Component Development, presented by John McDonald, CEO, CloudOne  
  • Product Development Implications of Functional Safety and ISO 26262, presented by Doug Barnes, FSCAE, Senior Consulting Engineer, kVA
  • Elevate Requirements Management to the Next Level’, presented by Bob Parro,VP Product Development and Business Development,River North Solutions, Inc

12:15 PM - Lunch Break 

1:15 PM - Breakout Sessions, choose from the following: 

  • Getting Requirements Right Through Model Based Functional Analysis, presented by Ron Felice, Technical Strategy Leader - Automotive Systems, IBM
  • Real-Time Data for Intelligent Cars on the Road: How much? How soon?, presented by Umit Ozguner, Ph.D, IEEE Fellow for contributions to the development of intelligent autonomous vehicles
  • Execution of Standard Compliant Processes: Case Studies and Learned Lessons, presented by Erich Meier, Method Park 

2:00 PM - Breakout Sessions, choose from the following: 

  • Automotive Workbench: Agility in Technology Delivery, presented by Robert Baillargeon, VP of Engineering, Sodius  
  • The Internet of Things meets automotive, with applications at VW and Audi, presented by Stan Schneider, CEO, RTI 
  • Applying Agile Principles in Complex Systems Development, presented by Harry Koehnemann, Director of Technology, 321 Gang and Ed Neubecker, IBM

2:45 PM - Networking Break

3:00 PM - Center for Automotive Research Design Team Presentations (4 teams, 10 minutes each)

3:45 PM - Automotive Industry Panel, moderated by The Ohio State University.  Panelists include:

  •   Stephen Hunter, Dow Kokam
  •   Cynthia Maves, Clean Fuels Ohio
  •   Steve Nykerk, IBM

You will leave with deeper understanding of current and approaching trends in embedded systems, real use cases, and new contacts from collaborating with the brightest automotive minds from industry, technology, and academia.

You don't want to miss this opportunity to interact with your industry colleagues! 

Space is limited, we invite you to register today!

Register Now! 

This will be an excellent opportunity to share your knowledge, improve your skills, and network and collaborate with your colleagues across industry, bright new minds from academia, and experts in the automotive arena.

Join us following the event for networking in The Blackwell Lounge

For additional information or questions, contact Ron Felice