Where
Pasadena City College Community Education Center3035 E. Foothill Blvd
Room 217
Pasadena, CA 91107
Driving Directions
ABOUT THE PRESENTERS:
MJ Finstrom & David Finstrom
MJ & David, a sister-brother team, own HUTdogs, a creative services business. They are known for eye-catching graphic design and web solutions but, that's not all they do! They teach businesses and nonprofits how to master the basics of online social media marketing tools.
They are talented, inspired leaders in Facebook and Constant Contact training. Their real world experience, as small business owners themself, is key to their effectiveness in teaching others.
Their teaching style focuses on both the strategy and the “how to” of using today’s marketing tools.
They constantly study the ever-evolving nature of social media.
They have a knack for walking clients through the steps needed to feel comfortable with the full range of on-line social media tools, especially seasoned business owners who don't quite know where to start or what to do.
They have made presentations to thousands of attendees at various events throughout Southern California and have become known for their Facebook and Constant Contact trainings and strategies.
To learn more about HUTdogs visit www.hutdogs.com or www.facebook.com/hutdogs.
310-821-1936
Grow Your Business with Email and Social Media
Workshop at the Pasadena City College SBDC
When: Wednesday, September 4, 2013, 3pm – 4pm
Where: Pasadena City College Community Education Center, Room # 217
3035 E. Foothill Blvd, Pasadena CA 91107
Parking – available on location - $2.00 fee paid at kiosk located behind Community Education Center building
Plan on arriving early to check it (2:45pm). Presentation will start promptly at 3pm.
Please bring a business card for admission.
This program is sponsored by Constant Contact, so there is no cost to you to attend the presentation.
Presenters: HUTdogs (Constant Contact Authorized Local Expert)
Agenda:
2:45pm Registration and sign in
3:00pm Presentation starts
4:00pm Presentation ends
4:00 pm Ribbon Cutting Ceremony Begins
About the workshop:
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers.
We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for beginners in online marketing.
We will touch on facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.
- Engagement Marketing
- Marketing Objectives
- Marketing Goals
- Marketing Campaign
- Channels that Matter
- Measurable Results
By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.
Special thanks to the Pasadena City College, SBA and the SBDC for hosting this event.
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