When

Thursday, December 12, 2019 from 6:00 PM to 8:00 PM EST
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Where

Small Business Administration Office 
7825 Baymeadows Way, Suite 100-B
Jacksonville, FL 32256
 

 
Driving Directions 

Contact

Sam Harding 
SCORE Jacksonville 
 
sam.harding@scorevolunteer.org 
 

SCORE Workshop-Developing an Effective Online Marketing Plan: #5- Building the Advertising Campaign 

An advertising campaign is a coordinated series of ads with a single idea or theme promoted through multiple media channels.  They are usually built to accomplish a particular measurable objective, such as website hits, sales leads or actual sales.  This workshop will cover:
  • Tactics Overview
  • Determining a Budget
  • Search Engine marketing (SEM)
    SEM 101
    Keyword Planner
  • Social Ad Campaigns
    Targeted
    Look-Alike
    Boosting
  • Targeted Ad Campaigns