Wednesday, August 31, 2022 from 10:00 AM to 11:30 AM EDT
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Heather Turner 
Merrimack Valley SCORE 

Building Customer Personas 

Customer personas can provide tremendous value and insight to your business or soon to be business. They can help develop a deeper understanding of customer needs, wants and how to solve those needs and wants. Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help focus on who is and who is not a qualified prospect and can help guide new product or service development. Knowing who your ideal customers are is extremely helpful in creating content, developing new products or services, as well as customer retention and acquisition.