Thursday, December 8, 2022 from 2:00 PM to 3:30 PM EST
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Heather Turner 
Merrimack Valley SCORE 

Presenter: Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.  



Getting the Most Out of Your Amazon Ad Budget 

This is an advanced level course for sellers already selling on the Amazon platform.  In this course we will cover how to best utilize ads on Amazon to increase your profitability and top line sales goals.   


We will cover:

•How to calculate estimated ad budget before launching a new product

Best practices for allocating your ad budget across campaigns and products

•Steps for a successful launch or re-launch of a product

•What types and targeting of ads to test

•Best practices for bid optimization for your Amazon ads

•What is new in ads that you should currently be testing

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