This is part of a series of marketing workshops brought to you by Constant Contact Master Certified Authorized Local Experts Susana Fonticoba and Bonnie Kantor.
Susana Fonticoba is the owner of Right Click Advantage LLC in East Hanover, NJ.
Bonnie Kantor is the owner of Pressing Issues LLC, in Metuchen, NJ.
Susana Fonticoba – Power of the Inbox to Grab Their Attention
There are many ways to market your business, both on paper and digitally. However, one form of marketing will get their attention on the #1 app on their mobile devices – Email! Email marketing is extremely cost effective and efficient. Once you understand the elements of a well-designed email campaign, you can enjoy greater measurable results. What’s a great subject line? How often should you send your emails? What do people want? How can you lead them to take that actionable step? We’ll discover all of this and more.
Bonnie Kantor – Use Your Website to Grow Your List
Is your email list growing steadily – or is it a bit stagnant? Do you have list-envy? If you are ready to develop a great list of email addresses to start marketing to, you need a plan! We will help you gather contact information of people interested in your organization wherever they find you; plus, provide tips and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing. Learn great strategies to grow your email list, expand your reach and achieve your goals!
You will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested and engaged after they sign up.
Payment of $10 for the double workshop is due by cash or check on the day of the class.