Multicultural Marketing 

Are you interested in engaging new or more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but creates trust and builds advocates for people and organizations. Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; and ways your organization can start to engage and market to diverse populations.

Presenter: Armando Rayo, VP of Engagement at Cultural Strategies and Director of Community Engagement at United Way Capital Area/Hands On Central Texas in Austin, TX. Armando’s experience is deeply rooted in the community and nonprofit sector. He specializes in building capacity and creating change with a focus on Hispanic engagement, project management, leadership development, and social innovation. Armando has over 12 years of experience in community engagement, volunteerism, and social media; and he has developed innovative engagement strategies (grassroots to social media), capacity building trainings, and cultural programming for many nonprofits and businesses.