Working Women's Forum

Nov. 13, 2019 Meeting

PLEASE JOIN US FOR OUR MEETING ON

Wed. Nov. 13, 2019

when Leslie Gold will present

"Be More Persuasive"

Leslie Gold

Leslie Gold spent her career as a top rated, major market on-air media talent, and successful entrepreneur. She now teaches professionals and executives to be more persuasive. In a frank and enlightening presentation, Leslie will share what she has learned to be the pillars of persuasive communication. This presentation has special tips for “Communicating while Female”.

Persuasion is the lifeblood of business. It is infused into every facet. Customers must be convinced to buy your company's product or service, colleagues have to buy into your company's new strategic plan, Investors must be persuaded to buy, or not sell your company's stock and your employees must believe in your vision. Even though persuasion is of critical importance in business, most business people struggle with it, and rely on the wrong tools to accomplish it. Leslie brings her media-honed techniques and sensibilities, and demonstrates how to apply these techniques to the specific challenges business people face every day.

Some of the techniques discussed are:

Storytelling - the key to moving an audience of 1 or 1,000,000 is to craft a good story, with an emotional arc, a controlling idea and an indisputably clear takeaway. The most powerful are those where the customer sees themselves in the stories you tell. Leslie will teach you how to construct such stories, and how to skillfully deploy them in business situations and presentations

Wielding Imagery, Metaphors and Analogies - the effective use of these tools allow you to influence the mental associations made by your listener.

Presence and Countenance - Leslie shares tested techniquies to non-verbally convey that you are in control of your idea and the room.

This presentation will also include special tips for 'Communicating while Female

Please register below to join us for the exciting presentation.

Networking and light dinner begins at 6pm, followed by the guest speaker. Program and dinner fee is $10 for members; $25 for non-members, along with a cash bar.