Creating an Effective LinkedIn Profile

A "ProPel" Workshop Event for All Entrepreneurs  

 This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You will discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand. Insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content will make it clear why an effective LinkedIn profile is essential in making this medium effective for you. 

• LinkedIn has over 590 million users (as of 12/18) worldwide and welcomes a new member every two seconds? 

• The best time for thought leadership postings on LinkedIn to create engagement is Tuesdays between 10-11 a.m. and the best times for shares is 10 a.m., 1 p.m., and 2 p.m.?

 With statistics like these, how can you define your value proposition, optimize your LinkedIn profile, and leverage your competitive edge?

Fee: Free

Register Now!Instructor Bio:

Lynne M. Williams, BS, MA, ABD is the Executive Director of the Philadelphia Area Great Careers Group, an all-volunteer 501(c)3 nonprofit organization that provides workforce development through education, resources, support services, and networking connections to individuals for career transition and career management, including veterans. In addition, Lynne is also the owner of Around the Clock Executive Helper, a writer of resumes and LinkedIn profiles. Lynne presents unique research-based workshops on LinkedIn, resumes, the Applicant Tracking System, the Art of Networking In Person & Online, and other career transition, social media, and technology topics. She has done extensive doctoral research on social media applications and is a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?. Connect with her on LinkedIn at www.linkedin.com/in/lynnewilliams