Small Business Saturday Inspire Series:

How to Make the Right First Impression

We all know first impressions count, right?

Here’s a curious fact though. Business-owners often create professional, highly-credible, printed and online content only to add an ‘it’ll do” personal profile photos of themselves and their team. Ones that undermine and are out-of-kilter with the distinguishing story, founding values, ethos and brand.

And yes, people do notice.

While the concept of 'first impressions' isn’t new, the explosion in business networking sites such as LinkedIn, Twitter and Instagram reveal how many individuals don’t realise that poor images undermine the ability to build trust and connect with potential clients and influencers.

Yes, there are some engaging business profile photos around. However, many are not communicating a positive first impression, and unwittingly to their business detriment.

In this fun, interactive and practical session, we use real-world examples and top tips to:

Overcome this business-limiting blind spot
Help sharpen those first impressions to engage new prospects and generate business connections for growth

NB – To get the most out of this workshop, please bring your business website/ social media profile photo

The event is free for small businesses to attend. It will be live streamed on Periscope with real time Twitter Q&A during the talk, so even if you are not in the room you can still get involved. @SmallBizSatUK for updates.

**Please note that you do not need to reserve a ticket to watch the event live through our digital channels. Event registration is for attendees only**

@insightfulphoto

About Insightful Images

Denise Quinlan, founder of Insightful Images, reframes people for business, telling the story, targeting their audience. She advises individuals, companies and teams on their personal visual business impact.

Drawing on her business skills and experience, and her visual creativity, she produces highly engaging images of individuals and their organisation attracting the clients they target.

Before founding Insightful Images, Denise held a series of senior business development & partner management roles, notably at US software giant Oracle.