AFP February Event:

“The Future of Social Impact Storytelling:          What Will Change, What Won't and Why It Matters"

Everywhere you turn within the social impact sector, fundraising professionals are talking about the power of storytelling. And for good reason. Effective stories create action--they can build movements, mobilize supporters, win elections, and yes, spur donations.

History has shown that stories are inextricably linked to what it means to be human. But we're entering a phase of storytelling overload from a strategic organizational point-of-view. The definition and purpose of a "story" has rapidly evolved, and it's harder than ever to escape the noise and develop organizational cultures of storytelling that break down silos and work across functions, departments, and people.

Professor John Trybus from Georgetown University's Center for Social Impact Communication will share findings from new applied research into what the future of social impact storytelling will look like and why it matters. The results and ideas for action will surprise and inspire you.