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Tuesday, November 30th, 2021 from 10 am - 5 pm
Wednesday, December 1st, 2021 from 9 am - 3 pm

*Aspiring Innkeeper Seminar will be held on November 29th, 2021 from 9 am - 5 pm

WBBA Annual meeting to be held:
Wednesday, December 1st from 10 am - 12 pm (WBBA Members Only)

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Embassy Suites by Hilton ~ Milwaukee 
1200 South Moorland Road
Brookfield, WI 53005

Driving Directions 


Kerri Thiel
Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981

Crystal Buhrow, Administrative Assistant: info@wbba.org

Midwest Independent Lodging Conference
& Trade Show
Presented by: Wisconsin Bed & Breakfast Association

Welcoming All Wisconsin and Midwest Independent Lodging

~ Attendee Registration ~

Embassy Suites by Hilton ~ Milwaukee
1200 South Moorland Road
Brookfield, WI 53005

 November 30th, 2021 from 10 am - 5 pm
December 1st, 2021 from 9 am - 3 pm
(Tuesday - Wednesday)

Aspiring Innkeeper Seminar - November 29th, 2021 from 9 am - 5 pm


We had to cancel our traditional conference last year due to COVID-19 ~ this year we are so happy to be bringing it back and getting us back together again! Feedback from innkeepers is to get together safely for learning, innkeeper to innkeeper sharing sessions, networking, camaraderie, shopping, and some fun! Don't miss it this year!

Conference Attendee Pricing - November 30th - December 1st
$195.00 - Member of any State B&B Association
$220.00 - Not a member of any State B&B Association
$145.00 - Additional attendee of the same inn
$125.00 - Student Fee - *full-time, proof required
Aspiring Innkeeper Seminar Pricing - November 29th Only
$195.00 - First Peson
$125.00 - Each additional person of the same group
$100.00 - Student Fee - *full-time, proof required

Aspiring Innkeepers - Come to the Conference too for the special reduced conference price of $150.00 per person!

Aspiring Innkeeper Seminar & Conference Attendee Pricing -
November 29th - December 1st
$345.00 - First Person
$275.00 - Each additional person of the same group
$250.00 - Student Fee - *full-time, proof required  


Keep checking back to the conference page of our website for
up-to-date information, conference schedule, and a list of exhibitors for this sure-to-be memorable event!

The Wisconsin Bed & Breakfast Association Thanks Our Sponsors and ALL Our Vendor Partners for Their Support In The Midwest Independent Lodging Conference & Trade Show!

~~~~~~~~~~~~~~~~~ CONFERENCE HIGHLIGHTS TO DATE ~~~~~~~~~~~~~~~~~~

Technology, Trends, Tips & Topics You Need To Know, such as:

"Making Breakfast Memorable For All Guests: Tips To Delight Those With Dietary Restrictions" - Deirdre Lee, Co-Branch Manager of the Gluten Intolerance Group of Chicago and Advocate Leader and Lori Welstead, Registered Dietitian, Nutrition Advisor, and Co-Branch Manager of the Gluten Intolerance Group of Chicago Learn the ins and outs of several dietary restrictions (e.g, gluten-free, vegetarian, vegan, dairy-free, nut allergies, etc) and walk away with a basic understanding as well as practical tips for menu planning ideas, substitutions, pre-packaged items, resources and more. Q&A will follow so Innkeepers can bring their questions and experiences.

"Marketing Trends For The New Year" - David & Nathan Mayfield, Red Carpet Professionals at ResNexus - How OTA's can help not only for reservations, but also as a marketing tool. Learn how to leverage your website to get more direct bookings, as well as new technologies such as text messaging for review and marketing purposes.

"Saving Money on Payment Processing and Preventing Credit Card Fraud and Chargebacks" - Wynn Salisch, Principal at Casablanca Ventures - Wynn will clearly explain how the payment processing world works and how you can protect your inn and yourself from fraud, chargebacks, and excessive fees.

"I Like Big Bucks: Power-Up Your Profitability" - E. Scot Fuller-Beatty, Director of Sales & Education at ThinkReservations - You’ve heard that implementing a variety of yield management strategies is one of the most effective ways to increase revenue for your business. You may have laid the groundwork and are benefitting from your efforts… but now you want to know more! Join E Scot Fuller-Beatty as he shares ideas for taking your yield management practices to the next level. The basics will be covered briefly, but then you’ll want to fasten your seatbelts as we deep dive into strategies along with sharing tips and tricks used by properties and marketing agencies alike.

And so much more!


Overnight Option:

We are pleased to have chosen the Embassy Suites where you will be welcomed  with extra-large suites, complimentary made-to-order breakfast and an evening reception in their beautiful atrium lounge with complimentary drinks and appetizers to enjoy networking opportunities with our conference attendees.

Each of their two room suites offers a private bedroom and a separate living room with a sofa bed. All suites feature a refrigerator, microwave, wet bar, coffee maker, and free WiFi.

Onsite amenities include Hanna’s restaurant, Bertrand’s bar, a heated indoor pool, fitness center, business center, 24-hour convenience store for snacks, beverages and various travel essentials.

Special Room Rates for Conference Guests at Embassy Suites
2 QUEEN SUITE NONSMOKING - rates from $129.00/night

1 KING SUITE NONSMOKING - rates from $119.00/night

Please use this booking link to book your stay at Embassy Suites: https://embassysuites.hilton.com/en/es/groups/personalized/M/MKEMBES-WBB-20211129/index.jhtml?WT.mc_id=POG

~~~~~~~~~~~~~~~~~~~~~ MORE INFORMATION ~~~~~~~~~~~~~~~~~~~~

PAYMENT OPTIONS - Payment for attending the conference is accepted via check or PayPal with completed registration (click the "Register Now" button at the bottom of this page). If sending a check, simply send the check to the WBBA offices at the address below. You do not need a PayPal account to pay by credit card (via PayPal).

Wisconsin Bed & Breakfast Association
644 Hillcrest Drive
Suite #7
Waupaca, WI 54981
Phone: 715-942-8180

MIDWEST INDEPENDENT LODGING CONFERENCE CANCELLATION POLICY - Should a conflict arise, you may cancel your registration with full refund up to 7 days prior to the conference or November 23rd, 2021. After that date, refunds are not possible. You must put your cancellation in writing to the WBBA offices directly at info@wbba.org.

*COVID-19 Statement
Please be assured that any COVID -19 Wisconsin mandates at the time of the conference will be adhered to. The safety of  all is of the utmost importance.