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        Multicultural Digital Media Summit

October 16,2013


Derrick M. Guest 
Griot's Roll Film Production & Service Inc.


Wednesday, October 16, 2013

6:00 pm – 9:00 pm 

New York Instititute of Technology (NYIT)  16 West 61st Street, 11th Floor         Register now..

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New York Instititute of Technology (NYIT)                         16 West 61st Street, 11th Floor                                            New York, NY 10023                                                    Phone: 212.261.1500

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Panel 1.  Monetizing multicultural markets through the uses of online marketing.

In May 2011 Google did a study on African Americans uses of video online. It was found that over 50 percent uses video sites to find out information about brands. In that same month Pew research center found that both Latino and African Americans where more likely to visit a video sharing site than whites.

So how can brands and advertisers take advantage these growing trends?


Moderator:Maisha Walker is Founder and President of MessageMedium,

a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online.She has been creating Web sites and online marketing
campaigns for more than 16 years.


Danielle Sikov :TubeMogul Account Executive, Platform 

Ms. Sikov currently is part of the Enterprise Sales team at TubeMogul, a real-time media buying technology for digital video. At TubeMogul, Danielle works with marketers to facilitate multi-screen digital video campaigns.  Previously Danielle served as Director of Business Development at Vistar Media, a digital place-based advertising platform and as an Account Executive on the Publisher Development team at Quantcast, a digital advertising company specializing in audience measurement and real-time advertising.  Ms. Sikov received her B.A. in Anthropology & Media Studies from Tufts University, awarded Summa Cum Laude.

Dennis Sanchez: CEO for Marcar Visions Marketing.

What started as a hobby assisting fellow Latino Professionals grow their businesses, through Mr. Sanchez' extensive social media network, led to the vision of a bi-cultural Latino marketing empire.  Dennis quickly realized that the Americans that happened to be Latinos were searching for a means to connect with each other and for a marketing firm that understands NOSOTROS!


Roger Wu: co-founder Coopereratize  

  Cooperatize.com is a content distribution platform and social audience generator. Prior he founded Klickable.tv, an interactive video platform. He was also on the founding team of Bloomberg Law. He won a Webby Award Honorable Mention.  In addition, Roger organizes the Pinterest Meetup and the Stamford Tech Meetup.  He received three degrees from the University of Pennsylvania.

Derrick head shotDerrick Guest:CEO Griots Roll Film Production & Services

Griot's Roll Film Production & Services Inc. pronounced [gri·ot, gree-oh, gree-oh, gree-ot] (which means storyteller in west African culture) is a Digital marketing company, that provides  services for businesses, non-profits, corporations, city and state agencies looking to demonstrate a product, educated their target market on their services or organization looking to improve their presences on-line using digital media like video, social media, live web streaming. Griot's Roll creates the on-line video for our clients, as well as helps our clients create a marketing and advertising campaign surrounding the digital media campaign.

Panel 2. Video is Mobile.

In Oct 2013 Sheryl Sandbreg COO of Facebook did a interview on the Charlie Rose. She was quoted saying that over 5 billion people will own a cell phone, but what about tablets? We all  know that more  and more people are watching content online. Most brands and business know that fewer people are watching content on desktops and more are watching on their phones, or tablets.


Moderator:Vikram Rajan Co-Founder of phoneBlogger.net

Vikram Rajan is a Co-Founder of phoneBlogger.net, along with Mark Bullock. Vik started Practice Marketing Advisors and its blog as he realized attorneys, CPAs, and related professionals required specialized marketing help that accounts for clients’ professional code of conduct, ethics, and model rules.


Ruben Quinones:is the Director of New Media@ Path Interactive.

where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Additional responsibilities includes strategic consulting, key project management for client digital strategy and execution. Ruben is also a Adjunct professor @ NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.


Neil Levin Co-founder of HereMatch

has over 40 years of experience owning and operating small businesses in diverse b2b and b2c industries including video games, insurance, and web design. Neil is an extraordinary networker able to instinctively find prospects in any room. With HereMatch Neil expects to level the playing field so that anyone can find prospects as easily as he can regardless of their experience, training, or innate instinct. Neil holds a bachelor's degree in Economics from Brooklyn College.

Eric Hamilton: founder of the Web Academy.

an online web school. Eric is an internet, web, search marketing and social media veteran with over 20 years of technology work experience. Eric worked for Yahoo! as an Engagement Manager supporting Yahoo! Web Analytics.