"Be Your Own Publicist"   

Another Practical "Toolbox" Workshop Brought to You by SCORE-Richmond in Partnership with the U.S. Small Business Administration  

Do you know the best way to invest your time and talents to yield the maximum exposure for your brand?  Getting great publicity for your small business may seem like magic, but PR is a skill that you can learn! Find out how to think like the media and anticipate what journalists will find fascinating and newsworthy. Learn everything you need to know about media pitches, press releases and the FREE publicity tools you could be using right now to attract qualified prospects and adoring fans!  Topics include: 

• Benefits of PR for small business owners
• Habits of PR savvy small business owners
• Ins and outs of Press Releases
• Ins and outs of Media Pitches
• Promoting Press
• General PR Tips and Tricks 

Every small business owner needs to learn how to MAXIMIZE FREE PR and media resources.  Don’t miss this valuable workshop from a local PR expert! 

FEE: $25 pre-registration

Your Speaker:  Meghan Ely, owner-OFD Consulting. 

Meghan combines in-the-trenches event experience with a love of wedding marketing and wedding PR to empower her clients to take their businesses to new heights.  She is an adjunct professor in the Mass Communication Department at Virginia Commonwealth University, specializing in Public Relations Writing and Branding. Meghan is a sought after speaker on wedding marketing and wedding PR topics, and recently presented at The NACE Experience 2013, The Special Event 2013, The Business of Weddings Ireland and the Association of European Wedding Professional's inaugural wedding conference.