As a resource partner of the U.S. Small Business Administration, SCORE mentors, conducts workshops and provides free counseling to new and existing small businesses.
For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at:
score.fairfieldcounty@gmail.com
A FREE Internet Marketing for Small Business Workshop Presented by SCORE and Co-Sponsored by the Westport Library
e-Mail Marketing
Tuesday, October 28, 2014
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Westport Library
20 Jesup Road, Westport, CT 06880
Part of the SCORE workshop series on internet marketing, this workshop will show attendees how to maximize returns with email marketing. This workshop will demonstrate how to make email marketing the single most cost-effective marketing tool for the small business owner. The presentation is packed with specific, step-by-step information and includes an interactive Q&A session.
Communicating with prospects and customers regularly helps small businesses stay connected and generate increased referrals, repeat sales, and unwavering customer loyalty. Using proven strategies and current best practices, you will learn:
- How easy it is to create and send professional-looking email newsletters and promotions
- How to create and build a strong permission-based customer list
- How to craft emails that will be opened, read and acted upon
- How to measure results to sharpen email marketing programs as they go along
Participants will gain real-world knowledge and insights that can be put to work immediately to help a small business succeed.
Our Presenters:
David Fischer owns Solutions for Growth, and brings more than 25 years of marketing experience across a range of industries. His corporate experience allows him to identify marketing tehniques that can be successfully applied to small businesses. David has successfully increased sales for retailers, family businesses, luxury companies, direct marketers, Fortune 50 companies, membership organizations, international and non-profit organizations. Applying marketing techniques that encompass, everything from store layouts to direct marketing and sales force training. David's track record is one of consistent and dependable sales growth. By focusing on small businesses, he understands their unique needs, provides advice and creates marketing tools that have been proven successful over time.
Jeff Seaver owns Seaver Interactive, a website design and internet marketing firm in Westport, CT. He has over 20 years experience in internet marketing and teaches this at the graduate school level. Jeff is a SCORE counselor and developed and moderates this workshop series on internet marketing for SCORE.