Do it Yourself PR [Webinar]

A free SCORE Webinar Series

PR is about connecting with journalists who are always in need of great stories. Knowing how to connect with producers and reporters and provide them with the content they need can be a great way to attract new customers and clients.to your business. . . at low cost.

• How to build relationships with producers, reporters and other media “gate-keepers”
• The most persuasive way to pitch a story idea
• Common mistakes that often stand in the way of media coverage

Presenter: Tom Martin

Tom Martin spent 20 years as a network television producer, working closely with Diane Sawyer, Charlie Rose and Charles Kuralt.  More recently, Tom works in the PR field, helping authors, entrepreneurs and non-profits achieve widespread media coverage.