Tuesday, September 12, 2017 from 6:00 PM to 8:00 PM EDT
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Check-in starts at 5:30pm


Darien Library 
1440 Post Road
Darien, CT 06820

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SCORE Fairfield County 
111 East Avenue Norwalk, CT 06851 

Small Business, Big Brand – How to Start Now 

A free SCORE Small Business Workshop co-sponsored by Darien Library

Borrowing on lessons from some of the most influential companies, this workshop describes the 5 elements of building a strong brand and the steps you need to take to ‘get there.’

  • How to create a clear, credible and compelling value proposition 
  • How to turn that proposition into a brand promise that will last 
  • How to align all aspects of your business with your brand

Presenter:  Larry Ackerman

Larry Ackerman is founder and president of The Identity Circle LLC, a consulting and coaching company in Westport, CT. He works with diverse clients across many industries and is the author of two books: Identity Is Destiny: Leadership and the Roots of Value Creation and The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World.

Free Business Counseling 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.