When
Wednesday, September 12, 2018 from 6:30 PM to 8:00 PM EDT
Add to Calendar
Check-in starts at 6:00 PM
Presenter: Bob Zukowski
Bob Zukowski has been involved in marketing and strategic planning for over 27 years. His career ranged from large corporations to his own startups. Over the past 12 years Bob has been a hands-on entrepreneur involved with 3 startup companies all of which were driven by the various tactics available in digital marketing. Bob is also an adjunct professor of economics.
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
203-831-0065
score.fairfieldcounty@gmail.com
Marketing Research and Strategy
A free SCORE Small Business Workshop co-sponsored by Fairfield Library
Before launching a product or new business, you need to do market research to determine if your product / service has enough potential to attract customers. You need to look at specific industries, major competitors within an industry, market trends within the industry and demographic information to assess if the business or product is viable.
You will learn:
- The key elements of market research that will enable you to understand your market and the customers within this market
- The data sources available for doing research
- How to evaluate direct versus non direct competition
- How to develop a business strategy and marketing strategy based on your research on how your business would be positioned within the market
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.