Thursday, September 5, 2019 from 6:00 PM to 8:30 PM EDT
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Check-in starts at 5:30 PM


Western Connecticut University 
43 Lake Avenue Ext
Danbury, CT 06810

North Ballroom of Westside Campus Center

Driving Directions 

Presenter:  Diane Winston, Founder and CEO

Diane Winston provides communication strategies to firms facing change related to new processes, technology or organizational changes due to a merger or acquisition. Before establishing the firm, Diane spent 20 years in executive positions with Citibank before joining AXA Equitable as the Director of Communications for the IT Group.  Diane has an MBA from the University of Chicago and a BA from NYU. Diane is also an alumna of the Goldman Sachs – Tory Burch Foundation Small Business Program.

Presenter:  Budly Freund

Bud Freund has been self-employed for 40 years. After graduating from Ithaca College as a photography major, his clients included corporate, magazine, architectural and public relations firms. As the world shifted to digital, his technical expertise migrated into multimedia and digital imaging, and finally settled in small business computer support and training. He is a frequent SCORE workshop & webinar presenter and SCORE Business Mentor focusing on technology tips, tricks, topics and trends.

Presenter:  Donald Putrimas

Don brings his extensive experience in Finance to SCORE.  From his start as the Accounting Manager at a toy manufacturer, Don rose to the highest levels in Finance of some of the entertainment industry's most recognizable companies such as Lorimar Telepictures, Warner Hollywood Studios, Warner Brothers Television & Feature Distribution and 20th Century Fox.He is a past President of the Hollywood Chamber of Commerce and a current member of the Academy of Television Arts & Sciences. A local boy made good, Don is a native of Bridgeport and received his B.S. in Accounting from the University of Bridgeport. 


Western Connecticut SCORE 
Danbury CT 06810 

Simple Steps for Starting Your Business Session 1 

A free SCORE Small Business Workshop co-sponsored by Western CT University, Wells Fargo, Greater Danbury Chamber of Commerce, City Center and 98Q


Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!


Thursday September 5: Self-Assessment / Business Plan - Led by successful business start-up entrepreneurs, this presentation portrays the risk and reward of starting a business in today’s competitive marketplace.  The traits and character of successful entrepreneurs will be discussed for the purpose of assessing one’s innate and acquired ability to start and manage a successful business.  In addition, the session will focus on structuring a dynamic Business Plan, which is the heart of any successful business.   

Presenters:  Diane Winston, Budly Freund and Donald Putrimas




Thursday September 12:  Marketing Research & Strategy - The presentation focuses on the importance of market research and planning to start and build a competitive and successful business enterprise.  Emphasis will be on sound market positioning of a small business’s products or services within its target market that will enhance profitable sales and success.

Thursday September 19: Website and Social Media Marketing - How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation.  The successful use of online-based marketing tools, including website positioning and key social media platforms, will be extensively discussed. 

Thursday September 26: Financial Reporting & Planning - This presentation reviews a business’s key financial statements and then walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business.  The importance of understanding the key financial drivers of the business will be a center- piece of the discussion.  

Thursday Oct 3:  Your Business Plan - This session will focus on using the specific concepts discussed in the first four sessions to help you create the first draft of the business plan for your business.   This session will give you the opportunity to obtain initial feedback from the presenters and from other participants.    

Thursday Oct 10:  Funding Sources / Conversations with Entrepreneurs - This session will focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses.  The session will conclude with a discussion and Q&A session with several start-up business entrepreneurs.



Free Business Counseling 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.