Thursday, September 19, 2019 from 6:00 PM to 8:30 PM EDT
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Check-in starts at 5:30 PM


Western Connecticut University 
43 Lake Avenue Ext
Danbury, CT 06810

North Ballroom of Western Campus Center

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Presenter:  Louis Procaccini

Louis Procaccini is passionate about helping his clients succeed by consulting and educating them as well as putting together solutions to their everyday business challenges. He has over 15 years of direct experience in marketing and creative conceptualization, corporate web development and design, usability, project coordination, team management, strategic business development, computer repair (including building), networking, diagnostics, forensics, preventative maintenance, and technology consulting. 

Presenter:  Suzen Pettit

Suzen Pettit is an online marketing specialist, speaker and blogger.  Suzen has over 27 years of experience in digital and traditional marketing and is currently Founder of OMAGinarium, (an acronym for Online Marketing and Growth). Suzen is also a significant contributor of marketing-related content for Patch hyper-locals, Founders Space, Create Hype, and Steamfeed, and is an active speaker on topics geared to online business growth.  


Western Connecticut SCORE 
Danbury CT 06810 

Simple Steps for Starting Your Business Session 3 

A free SCORE Small Business Workshop co-sponsored by Western CT University, Wells Fargo, Greater Danbury Chamber of Commerce, City Center and 98Q



Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!


Thursday September 19: Website and Social Media Marketing - How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation.  The successful use of online-based marketing tools, including website positioning and key social media platforms, will be extensively discussed. 

Presenters:  Louis Procaccini, Suzen Pettit


Thursday September 26: Financial Reporting & Planning - This presentation reviews a business’s key financial statements and then walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business.  The importance of understanding the key financial drivers of the business will be a center- piece of the discussion.  

Thursday Oct 3:  Your Business Plan - This session will focus on using the specific concepts discussed in the first four sessions to help you create the first draft of the business plan for your business.   This session will give you the opportunity to obtain initial feedback from the presenters and from other participants.    

Thursday Oct 10:  Funding Sources / Conversations with Entrepreneurs - This session will focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses.  The session will conclude with a discussion and Q&A session with several start-up business entrepreneurs.





Free Business Counseling 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.