Tuesday, January 14, 2020 from 6:00 PM to 11:30 PM EST
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Check-in starts at 5:30 pm


Norwalk Library Second Floor Auditorium
1 Belden Avenue
Norwalk, CT 06850

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Presenter:  Peter Engstrom

Peter has been a self-employed marketing consultant since 1981, working with both domestic and international firms to help them develop sound business strategies based on their unique competitive advantages.  Most recently he has established, staffed and managed two successful, high-tech product sales businesses in North America for European manufacturers. In addition, he serves as an Adjunct Professor in the Jack Welch College of Business at Sacred Heart University.


SCORE Fairfield County 
111 East Avenue Norwalk, CT 06851 

Simple Steps For Starting Your Business Session 2 

A free SCORE Small Business Workshop co-sponsored by The Norwalk Public Library


Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!



Tuesday January 14:  Marketing Research & Strategy - The presentation focuses on the importance of market research and planning to start and build a competitive and successful business enterprise.  Emphasis will be on sound market positioning of a small business’s products or services within its target market that will enhance profitable sales and success.

Presenter: Peter Engstrom




Tuesday January 21: Website and Social Media Marketing - How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation.  The successful use of online-based marketing tools, including website positioning and key social media platforms, will be extensively discussed. 

Tuesday January 28: Financial Reporting & Planning - This presentation reviews a business’s key financial statements and then walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business.  The importance of understanding the key financial drivers of the business will be a center- piece of the discussion.  

Tuesday February 4:  Your Business Plan - This session will focus on using the specific concepts discussed in the first four sessions to help you create the first draft of the business plan for your business.   This session will give you the opportunity to obtain initial feedback from the presenters and from other participants.    

Tuesday February 11:  Funding Sources / Conversations with Entrepreneurs - This session will focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses.  The session will conclude with a discussion and Q&A session with several start-up business entrepreneurs.


Free Business Counseling 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.