Tuesday, January 21, 2020 from 6:00 PM to 10:30 PM EST
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Check-in starts at 5:30 pm


Norwalk Library Second Floor Auditorium
1 Belden Avenue
Norwalk, CT 06850

Driving Directions 

Presenter: Louis Procaccini 

Louis Procaccini is passionate about helping his clients succeed by consulting and educating them as well as putting together solutions to their everyday business challenges. He has over 15 years of direct experience in marketing and creative conceptualization, corporate web development and design, usability, project coordination, team management, strategic business development, computer repair (including building), networking, diagnostics, forensics, preventative maintenance, and technology consulting

Presenter: Dori DeCarlo

Dori DeCarlo is a proud Mompreneur, business owner of Safety Bags, Inc, StadiumBags.com and the Word of Mom Media Network. Her years of online experience began when websites were built on a dial-up internet connection and there was no such thing as social media to take your online presence global with the click of your mouse. Utilizing Social Media Marketing, Dori has gone global with the click of a mouse!


SCORE Fairfield County 
111 East Avenue Norwalk, CT 06851 

Simple Steps For Starting Your Business Session 3 

A free SCORE Small Business Workshop co-sponsored by The Norwalk Public Library


Want to start a business but don't know where to begin? This workshop series, conducted by a team of professionals will give you the boost to get you on your way!


Tuesday January 21: Website and Social Media Marketing - How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation.  The successful use of online-based marketing tools, including website positioning and key social media platforms, will be extensively discussed. 


Presenters:  Louis Procaccini and Dori DiCarlo





Tuesday January 28: Financial Reporting & Planning - This presentation reviews a business’s key financial statements and then walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business.  The importance of understanding the key financial drivers of the business will be a center- piece of the discussion.  

Tuesday February 4:  Your Business Plan - This session will focus on using the specific concepts discussed in the first four sessions to help you create the first draft of the business plan for your business.   This session will give you the opportunity to obtain initial feedback from the presenters and from other participants.    

Tuesday February 11:  Funding Sources / Conversations with Entrepreneurs - This session will focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses.  The session will conclude with a discussion and Q&A session with several start-up business entrepreneurs.


Free Business Counseling 
To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website. 
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.