CAMA Ontario Webinar 
Topic: "Gen Y - How they think & how to market to them."

‘Millennial’, ‘Gen Y’ or ‘Echo boomers’ refers to people born between 1982-1995. This demographic group numbers 12.6 million and have enjoyed the most child-centric audience during their developmental years. Now, it’s your job to market to them!

Join us for an informative, insightful webinar that will answer your questions about how to connect with this group of savvy consumers.

You will learn:

• · What makes a Gen Y a Gen Y?
• · Gen Y’s are young – what makes them different from young people of other generations?
• · What attracts the attention of a person born in the Gen Y years?
• · When marketing to Gen Y’s, how do we convert awareness to action? 

Our presenter will be Carly O’Brien, Principal with The Achievement Centre and organization that helps people and organizations Make More Money and Have More Fun. She came to our attention from her presentation at the Symposium for Women in Agri-business. Since 1990, Carly has been successful in sales, research, project implementation and leadership positions within federal government agencies, educational institutions and small to medium sized enterprises, including start up and multinational companies. She is a regular contributor to business publications, a member of several volunteer boards and works with many
Gen Ys help them achieve their success.

Webinar Details
Date:  Tuesday, January 31, 2012
Time:  2:00 pm  - 3:00pm EST (1:00 - 2:00 CST, 12:00 - 1:00 MST)
Cost:  $30 per person