Wednesday, October 5, 2022 from 8:00 AM to 3:30 PM CDT
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Fairmont Winnipeg & Virtually 
2 Lombard Place
Winnipeg, MB R3B 0Y3

Driving Directions 


Mary Thornley 

"Beyond Products in Agriculture"

The Mission of Beyond Products in Agriculture event is to prepare and support agri-food marketers, communicators and industry professionals as traditional ideas of agri-food are being challenged to live alongside, and hopefully flourish, as ‘beyond products’ further enter the marketplace and the consumers’ conscience.

This professional development event will focus on how Canada’s food system is adapting, specifically within the marketing and positioning of food—consumer messaging, how to position for now and the future, new opportunities and synergies, innovation, and where the trends will take us all.

This full-day event will take place on Wednesday, October 5th at the Fairmont Winnipeg from 8:00am to 3:00pm, with an anticipated 75+ agri-food marketers, communicators and industry professionals in attendance. This is a national event that can be attended both in-person or virtual.

Our line-up speakers include: 

  • Jeff Kostuik, General Manager, Verve Seeds
  • Korey Peters, Partner, Herbsigwil Farms
  • James Battershill, Founder, Juno Food Labs
  • Michael Mikulak, Executive Director, Food and Beverage Manitoba
  • Vanda Racciatti, Sales Manager Distribution, Maple Leaf Foods

Lunchtime keynote speaker:

  • Brent Smith with Public Trustworks, discussing how food trends and consumer habits affect public trust for the entire agri-food industry


Wednesday, October 5, 2022 @ 8:00AM - 3:00PM CDT
(coffee breaks and lunch included for in-person attendees.)

Location: Wellington Ballroom, Fairmont Winnipeg 

 8:00 AM   Registration

 8:30 AM   Welcome & Opening Remarks

 8:45 AM   Michael Mikulak, Executive Director, Food & Beverage Manitoba

 9:25 AM   Jeff Kostuik, General Manager, Verve Seeds

10:00 AM   Break 

10:30 AM   James Battershill, Founder and CEO, Juno Food Labs

11:15 AM   Korey Peters, Partner, Herbsigwil Farms

11:55 AM   Lunch with keynote speaker Brent Smith, Public Trustworks

 1:00 PM   Vanda Racciatti, Sales Manager Distribution, Maple Leaf Foods

 1:40 PM   Panel Discussion

 2:40 PM   Wrap-Up Comments

 3:00 PM   Conclusion of event


CAMA Members:  $95 

CAMA Member "Bring a Friend":  $95
Non-CAMA Member:  $125
Virtual: $60
Students:  $25