PDA Webcast - BXF & Advertising Workflows

Thursday, 28 February 2013
10:00 AM Pacific/01:00 PM Eastern/6:00 PM UTC

Guest Speakers: Chris Lennon, Consultant and Harold Geller, Ad-ID

2013 finds us at the intersection of several tools that enable advertising workflows which many have been seeking for many years.  New developments in SMPTE's Broadcast eXchange Format (BXF), along with Ad-ID, AS-12, and other areas mean that we can now automate the flow of data throughout the advertising chain - from creation to airing and billing of a commercial.  SMPTE PDA Now guest speakers Chris Lennon, Consultant, and Harold Geller, Ad-ID, will explore these developments, along with their impact in terms of real efficiency gains from one end of the process to the other.

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