Tailoring Your Business Story for Local Media

An Entrepreneur Ecosystem is a series of interconnecting networks. Let’s learn how to create and manage networks that can make positive, systemic change. 

At this event, learn how Entrepreneur Support Organizations and Entrepreneurs themselves can generate stories about their businesses through local media. What kinds of stories are local media folks looking for? How do you send information to local media? What catches the eyes of news directors and editors? 

Panel Discussion: 3:30 p.m. to 5:00 p.m. at Drayton Mills Event Hall

Reception: 5:00 p.m. - 6:00 p.m. at Dray Bar and Grill

Kyle Brinkman is the News Director for WSPA & WYCW-TV.  WSPA-TV delivers  continuous broadcast service to the Upstate of South Carolina and Western North Carolina. WSPA 7News provides more than 10 hours of locally produced news, weather, sports, entertainment programs daily.

Sherry Jackson is the Vice President, Content and Digital, of Community Journals.  In this role, she oversees all digital and print content, websites and social media channels for all Community Journals publications, including the Greenville Journal, Upstate Business Journal, TOWN magazine, atHome and vive. 

Kathryn Harvey is the Founder and Principal of Neue South Collective. With over 20 years in the marketing industry, Kathryn has worked with brands from Major League Baseball to Sesame Street to the US Census Bureau. She provides innovative solutions to storytelling, brand development and strategic communications.