When:
Wed August 31
6:00pm to 9:00pm
A Beginners Guide
1. Research: How to spy on (and learn from) your competitors.
Why do your competitors rank so high? How to learn the secrets of your competitors.
2. Content and Keywords: What is great content?
How to create great content for your visitor and get it seen by the search engines. Learn how to find the best and most strategic keywords for your business.
3. Optimization: Talk to the Search Engines in their own language.
Learn how to optimize your website by speaking directly to the search engines.
4. Links: What are links and why are they so important?
The more websites that link to your website, the higher your web pages will rank. Learn how to get great backlinks.
5. Tracking: Adjust, refine and PERFECT your SEO.
Track your results with Google Analytics and Google Search Console. Learn how to use these tools to dramatically drive up your rankings.
Whether you are creating a new website or upgrading an existing website, this workshop will give you the SEO tools and information you need to succeed.
This is an interactive workshop and we will be doing online exercises during the workshop.
Laptops are helpful for the exercises, but not necessary for the class.
John Bolyard
John is a web designer with extensive experience in WordPress, online marketing and search engine optimization.
Originally a graphic designer, John specializes in SEO and marketing automation for small business.