Saturday, April 20, 2019 from 1:00 PM to 4:00 PM PDT
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Santa Monica College (Bundy Campus - Room 123)
3171 South Bundy Drive
Los Angeles, CA 90066

Driving Directions 


There is free parking outside of the room where the workshop is held.


Space is limited. Please register and pay online to reserve your seat - $45


Narges Sandoval
SBA/SCORE Greater Los Angeles

Marketing 101: The Essentials

If marketing your business is perplexing, confusing and maybe unsuccessful, this workshop can help remove the mystery and give you a clear path forward.

Marketing 101 will give you a basic overview of marketing and marketing practices.  This highly interactive workshop will help you focus on your business and your customer base, resulting in a more comprehensive understanding of your venture.  The workbook and handouts you will use were created to guide participants to define their business, their target customers and how to reach them.

Attendees will not only clarify aspects of their own business, but under the guidance of the presenter, they will function as an informal “Board of Advisors” by offering comments and ideas to help other participants enhance and/or refine the major marketing elements under discussion.


What You’ll Learn:

  • The Basics: positioning your product, defining and reaching your customer
  • Why it is important to have a marketing plan
  • How to create a customized marketing plan
  • What media makes sense for your business, both traditional and emerging
  • Forms to organize the process
  • An approach for creating a customized media plan, including budgeting and optimal timing

Note:  Because of its participatory design and individualized feedback from the presenter, this workshop is limited to 10 participants. The presenter also offers a one-on-one follow-up session to create and explore individual media plans.

"The workshop was very helpful and immediately actionable which I loved."- Mitchell G.

Instructor: Val Holwerda, MBA

Val Holwerda’s approach to marketing is straightforward: “Let’s start with a clean white sheet of paper and make something happen!”

This perspective echoes her motto for life and embodies her approach to business. Through mentoring, consulting, running workshops and tapping into her network of connections, Val helps entrepreneurs realize their opportunities and transform their bottom line. 

Val’s career in marketing and advertising has taken her to corporate management as the Vice President of two Fortune 500 Companies.  She also founded her own successful design and printing firm.  Val has a degree in English and an MBA with a marketing emphasis from Pepperdine University. 

She now offers her expertise to small business owners providing marketing and advertising consultancy services that place a focus on the need to “Spend money where it counts.” She has been a SCORE mentor for two years. This Workshop is based on the needs of emerging entrepreneurs as she observed them.