Wednesday, April 29, 2020 from 10:30 AM to 12:30 PM PDT
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Patty Ross

E-Mail Marketing Essentials - Basics to Advanced

For every $1 spent on e-mail marketing there is an average $44 return on investment. If you are not already doing it for your business, you need to start now! This class will cover the basics to the advanced techniques to propel your email efforts.

 You Will Learn:
  • Why E-Mail Marketing is so important to your business
  • The 5 C’s of E-Mail Marketing Basics
  • How to create a content calendar with a complimentary digital version sent to all students ($27 value)
  • How to pick the e-mail platform right for your business
  • Best times and days to send emails
  • Why List Segmentation is important (case study provided)
  • Basic Automations
  • How to create e-mail graphics using Canva
  • How to set up google analytic tracking links
  • A/B Testing Tips

Instructor: Patty Ross

Patty Ross Golden State Marketing

Patty, a native Angeleno, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non profits. Golden State Marketing, and her other business,California Wine Marketing, were founded in 2006.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.