Thursday, January 18, 2018 from 8:30 AM to 3:45 PM AST
Add to Calendar 


Charlottetown, PE  



Nancy Beth Guptill, President & Executive Consultant 
Sweet Spot Academy 

How To Create A Social Media Strategy For Your Organization

Social media is one of the most powerful tools in your marketing arsenal. If used correctly, you can create strong personal connections with prospective customers.  However, many marketers make the mistake of diving into social media without a clear plan. At best, this is a waste of time and at worst, it can lead to a public relations disaster. 

To benefit from social media, you need to build a clear strategy that takes into account what you are trying to achieve, who your customers are, where they spend their time online, what conversations are being had across the social web, and what your competition is doing. An effective social media strategy will drive more web traffic for you, help build deeper customer relationships, improve your customer satisfaction and retention, and ultimately increase your sales.


Workshop Details:

  • Date & Time: Thursday, January 18th  |  8:30 AM - 3:45 PM
  • Location: Charlottetown
  • Fee:  $375.00 per participant  |  $325 Early Bird Pricing Until December 29 / 17
  • Lunch & Refreshments Included
  • Payment Options: We accept Cheque, PayPal, Credit Card and email money transfer payments  
  • Prepayment is required



  • 8:30 AM - 8:50 AM    ... Refreshments & Networking
  • 9:00 AM - 11:45 AM  ... Morning Session
  • 11:45 AM - 1:00 PM  ... Lunch
  • 1:00 PM - 3:45 PM    ... Afternoon Session


Who Should Attend:

Entrepreneurs, Small Business Owners, Executive Directors, Managers, Business Consultants, Marketing Specialists, Social Media Managers, Government Practitioners. Anyone interested in learning how to develop and implement a social media strategy for themselves or their organization.

TOOLS:  Participants receive a full suite of strategy planning tools to help monitor conversations, track and identify key words, conduct social media brand and performance audits, plus templates to create a social media strategy and tactical plan. 


Join us for this social media strategy workshop where we help you define what you are truly after, then help you focus your budget and your time in the places that will yield the best ROI.