Your Giving Season: Unifying activities for greater efficiency and impact

Presented by Lisa A. Brown of Willamette Valley Development Officers 
and Echo Effect, LLC 

Crafting a through line for your fundraising and communications strategies supports a more effective approach to raising both dollars and visibility. By creating cohesion between appeals, events, stewardship, and outreach you can reinforce key messages, create more opportunities for involvement and support, build momentum, and streamline your development efforts.

 Session takeaways
• How to align your appeals and events by embracing a building-block approach
• Using appropriate marketing and communications  to tie it all together
• The importance of follow up strategies and ongoing engagement
• Defining your big-picture measure of success

About the Presenter, Lisa A. Brown.

With more than 30 years of experience in the nonprofit world, Lisa A. Brown has worked with organizations of all shapes and sizes in the areas of development, marketing and communications. As a senior level administrator, Lisa has built development programs from the ground up, expanded organizational capacity, and shaped the public profile of nonprofits with a variety of missions and visions. As a consultant and an advisor, she brings a diverse set of skills to the table, working side-by-side with staff and leadership to define the big picture, unearth opportunity, connect the dots, hone in on the details, solve the problem, tell the story, reach the community, and turn planning into action. Lisa is deeply committed to nonprofits and the value they bring to local communities. It’s why she’s stayed in the game and why she remains an enthusiastic partner in energizing nonprofits to do their best work and motivating people to get involved in making a difference. Current or recent professional/consulting affiliations: WVDO, Children’s Center, Parrott Creek, Chelsea Hicks Foundation, Oregon Coast Alliance, OMSI, Metropolitan Family Service, Urban League, Mercy Corps Northwest, Beaverton Education Foundation, Coalition for a Livable Future, The Portland Kitchen, Oregon Tradeswomen Inc., Constructing Hope, Well Arts Institute, Tailor-Made Magazine. Past professional affiliations: Community Action, Tacoma Symphony, American Red Cross, Food Alliance, Oregon Symphony, Omaha Symphony, Ballet Omaha, Boston Shakespeare Company, High Point Theater.

Lisa was a founding member of the Washington County Nonprofit Network, serving on the steering committee from 2008 – 2013.

 Learn more at www.linkedin.com/pub/lisa-brown/34/75/87a/