Monday April 20, 2015 from 9:00 AM to 5:00 PM EDT
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809 South 8th Street
Louisville, KY 40203

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Colleen Thomas 
 Mixing ingredients in the lab 


Before branding, marketing, and sales, a thousand decisions about your product need to be made to position your company for success.  Spend a day learning the ins and outs of creating a successful commercial beverage.  In this day-long class you will learn:

  • How the beverage development process affects your overall business plan.
  • How a commercially viable beverage differs from a home recipe.
  • Ingredient interactions and the feasibility of specialty drinks
  • How decisions made during the development process affect your Route-to-Market plan
  • Packaging and preservation options
  • General costs, minimums, and timelines
  • How to choose a contract manufacturer
  • How to recognize best business practices in suppliers and manufacturers
  • How quality testing affects the bottom line
  • What regulatory paperwork must be filed and who is responsible for submitting what
  • How to obtain a Certificate of Label Approval

We will cover alcoholic and non-alcoholic beverage formulation and production.  Lunch will be provided, and class includes visual and tasting demonstrations, a tour of Flavorman’s Beverage Campus (Lab, Blending Operation, Bottling Line, and Distillery.)

AGENDA: 9:00AM - 5:00PM
Continental breakfast + lunch will be provided.

We will cover alcohol and non-alcoholic beverage formulation and production. Class also includes visual and tasting demonstration, and a tour of Flavorman's Beverage Campus (Lab, Blending Operation, Bottling Line, and Distillery).

  • Overview of Beverage Business and Beverage Development
  • Home Recipe vs. Commercial Formulation
  • Building Basics (Sensory Demonstration):
    • Sweeteners
    • Acids
    • Colors
    • Flavor
  • Ingredient Interactions (Visual Demonstration)
  • Packaging and Preservation Methods
  • Scale-up and Specifications (Labels)
  • Shelf Life
  • Manufacturing and QC
  • Tour
  •  Beverage Alcohol Development
  • Class and Type
  • Compliance:
    • Flavor
    • Formula
    • COLA