Business Leaders Forum 

Challenges and Opportunities for Small Businesses in Oregon and SW Washington

October 24, 2012

Location:

Holiday Inn Portland Airport
8439 NE Columbia Blvd
Portland, OR 97220 

The MHCC Business Leaders Forum is a speaker series sponsored by the Small Business Development Center (SBDC). The forum provides a setting for locally recognized business leaders to engage in discussions and interact with local business owners, managers and entrepreneurs. The program enables the SBDC to create practical knowledge opportunities and explore current trends, issues and best practices in business management and entrepreneurship.

Program:

9:00 - 9:30 a.m. Registration and Networking

9:30 - 11:30 a.m. Marketing Seminar

11:45 - 1:00 p.m. Luncheon and Keynote Speaker

Fee: $35* 

*Student Fee $25

Fee Includes Seminar and Business Luncheon

Business Luncheon Keynote Speaker:

Calvin Goings 

 SBA Pacific Northwest Administrator 

U.S. Small Business Administration 
 

 

Marketing Seminar:

Understanding How Marketing Can Sustain and Grow Your Business

It is essential to understand whether focusing on new customers is more profitable for the business than concentrating on keeping current customers. Upon completion of this session you’ll be able to identify and locate your target customers through: Demographics (census data), Psychographics (lifestyle data) and Geographic (location data) Linguistics (keyword analysis) and Behavioristics. This presentation will also cover the unique message you need to develop for these targeted customers and the use of traditional printed media (ads, brochures, ect.) and social media (Facebook, Twitter, etc.) to deliver this unique message to your targeted audience. 

Jim Smith

Small Business Development Center Advisor

Register Now!