May 7 - SMPS ALASKA CHAPTER BOOTCAMP
Webinar - Measuring Marketing ROI: Current Trends in the AEC Industry

Join us for the next session of our Bootcamp series on Wednesday, May 7! This session will feature a webinar covering how to measure marketing ROI and the latest techniques for measuring ROI in the AEC industry.

In today's economy, employers are asking for greater accountability from marketing staff. Measuring a return on the investment (ROI) in marketing is a hot topic in marketing journals and at marketing conferences. But what are firms really doing to effectively measure their marketing initiatives and evaluate their marketing efforts? This program will discuss the results of a survey conducted by SMPS and Sally Handley Inc. Join us to learn the latest trends in measuring ROI and the marketing metrics being used by your colleagues in the A/E/C industry.

Learning Objectives

• Understand the challenges involved in measuring marketing ROI and methods your peers are using to overcome these challenges.
• Learn a basic approach to using metrics to measure various aspects of the marketing effort.
• Gain access to the latest techniques being used to measure ROI in the A/E/C industry, based on a survey of the SMPS membership.

About the Speaker: Sally A. Handley, FSMPS, is President of Sally Handley Inc., a marketing consulting, training, and staffing firm. With over 25 years experience, Sally offers an online Webinar series entitled AEC Marketing 101. In 2006, she published Marketing Metrics De-Mystified:  Methods for Measuring ROI and Evaluating Your Marketing Effort. This year she published When Can You Start? The A/E/C Guide to Recruiting, Managing and Retaining a Marketing Coordinator. Both are available at www.sallyhandley.com. In 2007, Sally was selected by the SMPS Foundation to author a White Paper based on original research on the topic of Knowledge Management and the A/E/C Industry. Sally was the recipient of the SMPS New York Chapter Marketing Achievement Award.

RSVP below by Tuesday, May 6!

Thank you for your response. Please feel free to contact us for more information.

 

 

Cheryl Jemar

Education Director, SMPS Alaska Chapter

907.343.5242