Build Your Marketing Toolkit with Email & Social Media
Discover the hidden secrets of email and social media marketing

Join us for an informative seminar and discover how to build your marketing toolkit with email and social media marketing. We'll start by giving an overview of the 4 pillars of marketing success and go through email marketing best practices. We'll then discuss how to generate and track your ROI with social media marketing.

It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.

This free workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media.

Agenda & topics include:

9:30am - Build Your  Marketing Toolkit
Presented by: Dan Plouffe, Authorized Local Expert with Constant Contact

• Learn what marketing really is (and isn't)
• Understand how marketing has changed to benefit small business
• Discover the importance of goal-setting for your marketing efforts 
• Explore the 4 pillars of marketing success

 

10:00am - Email Marketing Best Practices & Amplify your Audience with Social Media:
Presented by: Vito Marchese, Authorized Local Expert with Constant Contact

• The different types of campaigns, including newsletters & announcements
• What to write about and how often
• Subject line best practices to increase open rates
• Best practices for mobile-friendly email design

PLUS, discover the how to integrate your email with social media:

• Easily share your email on various social media platforms
• How to use the 'Simple Share' tool for sharing your email
• How to use the 'Social Share Bar' in each email you send
• How to get people to join your mailing list through social media
• Best practices for growing your list through express permission

PLUS - we'll show you how a mailing list of 1 can still get thousands of impressions through social media.

10:45am - Coffee Break

11:00am - Social Media Marketing ROI
Presented by: Elio Gatto, President of Social Know How Inc.

• An overview and summary of the top social networks 
• What to say on social media and how often
• How to create a content plan for your business
• Sharing content from top social media influencers
• How to schedule your social posts using HootSuite & other tools
• How to track metrics on various social networks

PLUS, we'll show you how to maximize your social media results with social media advertising:

• Learn how to advertise on Facebook, Twitter and LinkedIn
• How and when to boost your posts on Facebook
• Twitter Cards - what are they and how they can help you
• LinkedIn ads - an overview of how and when they are effective

Bring your questions! We'll have plenty of time for audience Q & A

12:30pm - Complimentary Luncheon for all attendees

1:00pm - Networking Tradeshow (more info)

Attendees are invited to join us for an afternoon of networking as part of the Richmond Hill MEGA Networking Event. 

www.bit.ly/2015richmondhillmeganetworking

 

About the Speakers:

Dan Plouffe is President of SuiGeneris Marketing, a local advertising agency based in Collingwood, Ontario. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.

LinkedIn: www.linkedin.com/in/danplouffe

 

Vito Marchese is President and Founder of Whiteboard Studio, a creative advertising agency serving the Greater Toronto Area. He is also an Authorized Local Expert for Constant Contact where he provides resourceful training, seminars and workshops on engagement marketing.

LinkedIn: www.linkedin.com/in/vitomarchese

 

Elio Gatto is President and Founder of Social Know How Inc, a social media marketing firm that helps companies leverage the power of social media. He has 15 years of experience in the sales, technology, and wireless industries. 

LinkedIn: www.linkedin.com/in/eliogatto

 

Register Now!