CEO in the Know webinar series


Anna Masker
Profit Point Consulting


Thursday June 28, 2012 from 12:00 PM to 12:30 PM EDT

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What is the CEO "In the Know" Series?

The CEO "In the Know" is a Lunch & Learn Webinar series that will cover topics such as managing cash, to knowing when its time to convince your accounting department you've outgrown QuickBooks.  These webinars will shine light on the inner-workings of a well-functioning finance operation. 

Geared for the non-financial CEO, this series will give you some great tips on how to improve your company's financial position, without having to know the nitty-gritty details of every day accounting.  

About Profit Point Consulting:

Profit Point Consulting works with rapid-growth companies whose growth has surpassed the skill set or capacity of it's current accounting staff. We work with CEOs to improve profits, manage cash, streamline accounting operations and  strategically plan for the future.

                                        Co-sponsored by the Northwest NJ SBDC and 

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Key Performance Indicators (KPIs):  Measuring what matters

Buried in your financial and operational data is a story about your business--where it's been and where it's going.  "Mining" that data can often feel like finding a needle in the haystack.  That is why KPIs are important to help you measure what matters.   

In this free 30-minute webinar, we'll cover:

  • Why your most important information may not be in your financials
  • What are the critical KPIs every business should measure, regardless of industry
  • Sample KPIs by industry
Geared for the non-financial CEO, this series will help company leaders improve their company's profitability, financial operations and cash flow management without needing to know the intricacies of day-to-day accounting.  

About our speaker:

Anna Masker

Anna Masker, President

In addition to running Profit Point Consulting, Anna Masker is a specialist in customer profitability, KPIs, and developing cash flow forecasting systems.  She has helped small businesses get control over their numbers and has implemented leading-edge customer profitability systems at large and mid-sized companies to segment client bases and target growth opportunities. 

She provides deep-dive analysis to help clients get a handle on what product lines or customers are driving growth and, as a Six Sigma Greenbelt, she understands the importance of creating meaningful metrics to measure business performance.